From traffic lights and road signs to the smallest product colours are used in symbolic visual communication. What do you want to communicate to ourselves or to our circle of friends and acquaintances with the colours we choose? Which messages we receive from the colours that impress us?

The psychology of colours applies in a variety of aspects in marketing. Colours are used to create a particular mood, to transmit a symbolic message depending on the product, its quality and its use. The implementation of colours is continuously expanding in modern days:

  • Studies have shown that a black and white image keeps someone interested for less than 2/3 of a second in contrast to a colourful image which keeps someone interested for more than 2 seconds.
  • Studies in marketing have shown that 92,6% of consumers when buying a product pays more attention to the visual factor. For the 80% of people this visual information is related to colour.


Επιλέγοντας να φοράς ρούχα με ποικίλα χρώματα, δημιουργείς ένα άμεσο χρωματιστό περιβάλλον για τον εαυτό σου.

Τα χρώματα μπορούν να σε βοηθήσουν να πετύχεις το αποτέλεσμα ή την εντύπωση που θέλεις π.χ. σε μια επαγγελματική συνάντηση ή κοινωνική εκδήλωση.